From Agile Uncertainty to Entrepreneurial Freedom.

 

Turn your Agile expertise into your own business.

Learn how to pivot now.

A 16-week live cohort for Agile coaches and Scrum Masters ready to stop job-hunting and start building their own thing—even if they've never sold a single product before.

 

Enrol Now!!

When Agile Stops Being a Career, What’s Your Move?

If you’ve been in Agile for a while, you’ve seen this happening in real time.
Teams still need leadership, clarity, better ways of working… but companies are no longer investing in people to bring that skill.
 
Some have cancelled Agile entirely. Others folded Agile into Project Management. Many simply laid people off.
 
You know how to help teams do better work. You know how to coach, support, teach, organize, and inspire. But nobody is hiring full-time for that anymore. Not at the levels they used to. Not at the rates you used to command.
 
And that leaves you at a crossroads. You can:
  • pedal back to a project manager role you don’t want…
  • or figure out how to take what you know and make it sellable in the real world.
Except...you were trained for delivering. Not selling. Not validating. Not finding problems worth solving. Not pricing. Not marketing. Not building an offer people will actually pay for.
 
And if you’re honest — that’s the part that has you stuck.

 

You Saw This Coming. That's Why You're Still Reading.

Most people wait until the contract ends before they start thinking about this. You're not most people.

You still have a role. You still have income. And you've already done the arithmetic — rates are dropping, contracts are shorter, competition is up, and certifications don't mean what they used to.

The market isn't coming back.

That's not pessimism. That's the read of someone who's paying attention, and right now it's the biggest advantage you have. You get to make this move on your own schedule, with a paycheque still landing, instead of scrambling after someone else makes it for you.

You're watching:

  • Less demand
  • More layoffs
  • Fewer leadership roles
  • More pressure to "pivot" into work you don't enjoy
  • A shrinking identity: "What am I now, if not this?"

That last one is the real problem. It's not about the money. It's about not wanting to lose the skills you spent years building — just because the industry moved on.

I built this because people who saw the writing on the wall — and said "HELL NO, I'm not laying down and giving up" — asked me to.

Doing Nothing Will Push You Into Roles You Never Wanted.

If you don’t make a move, companies will make it for you. You’ll be nudged back into:
  • Project management
  • Coordination roles
  • Generic “delivery” titles
  • Work that uses a fraction of your talent
  • Jobs with lower rates and less respect
You know this. You’re already feeling it.
The market isn’t broken — it’s simply telling you:
“Full-time Agile is done. What else you got?”
 
And that’s the part nobody trained you for.
You know how to teach teams. You know how to guide people. You know how to improve processes. You know how to spot inefficiencies. You make work better.
But you don’t yet know how to turn that into an offer people want — without hiding behind an Agile banner that doesn’t sell anymore.
 
And if you wait too long, you’ll end up taking whatever job appears… even if it’s half the pay and none of the impact.

The Forge Genesis: Learn the Skills You Weren’t Taught (That Make You Valuable in 2026 and Beyond)

This isn’t a “start a business” course.
 
It’s not a YouTube side hustle. It’s not dropshipping. It’s not influencer culture. It’s not passive income fantasies.
 
This is real-world capability for people who have experience — but no idea how to turn that experience into something someone will pay for.
 
Over 16 weeks, you learn the skills most Agile folks were never taught:
  • How to pick an idea worth pursuing
  • How to validate that idea without wasting months
  • How to sell to actual people in the real world
  • How to write copy that sounds like a human
  • How to make cold and warm calls
  • How to write emails people respond to
  • How to create an offer people actually want
  • How to price it, package it, and present it
  • How to use AI to refine and shape everything
  • How to build simple funnels without being a marketer
  • How to use content (posts, videos, newsletters) to attract people
  • How to build a small, simple landing page that works
  • How to create a unique voice that doesn’t sound like everyone else
You won’t just learn this. You’ll do it. And I'll be right beside you to make sure you're successful.
 
Using tools you already understand: iteration, experimentation, feedback, small bets, quick wins...Agile principles, but applied to your own income.
 

Meet Your Instructor

I'm Chris Williams, host of The Badass Agile Podcast, and head coach of The Forge series of products. My mission is to deliver the elite skills that make successful leaders and innovators.

I teach agility, simplicity, resilience and innovation to private and corporate clients.  Through my programs, I've helped people around the world find the vision, courage and skills to enhance their careers or start their own enterprise. I can show you the shortcuts that no one else can because I learned and used these skills to build my own company.

Say no more!  I'm ready!

Book Me In to The Forge Genesis!

Who this is for:

  • Agile professionals with 5–20 years’ experience
  • People who don’t want to go back to PM roles
  • People who want something of their own
  • People willing to experiment and build
  • People tired of waiting on the market 

     

Who this is NOT for:

  • People wanting passive income
  • People wanting overnight success
  • People who won’t do weekly exercises
  • People who want a certification instead of a skill

I'll help you redefine Agility for your companies and clients, and protect your future.

You'll launch your first experiment in just 4 Weeks!

We're Agile, right? Let's practice what we preach and launch our first validated product idea within 30 days. I'll show you how, step-by-step.

You'll define the offering that sets you apart from the crowd!

I'll help you figure out your unique brand and offering AND how to validate it so you don't waste time on something that won't sell.

You'll monetize your unique skills and passion!

Your skills, experience and vision matter. You just need help showing it to the world. You'll learn how to speak to the people who need you the most...who are ready to buy from you.

You'll have a team that boosts your confidence AND your reach.

With a cohort of like-minded builders to inspire and support you.

Here's What You'll Get Inside The Forge Genesis

  1. Month 1 - From "Where Do I Even Start" to a Priced Offer in 30 Days

    1. Week 1 - See What You're Worth Outside Your Job Title
    2. Week 2 - Pick One Idea and Stop Researching the Rest
    3. Week 3 - Build an Offer Someone Will Pay For
    4. Week 4 - Say Your Price Out Loud

  2. Month 2 - Make It Yours

    1. Week 5 - Find the Point of View Only You Can Hold
    2. Week 6 - Build the Bigger Offer Behind the First One
    3. Week 7 - Choose How You'll Make Money: Services, Training, Products or Licensing
    4. Week 8 - Write Copy in Your Buyer's Words

  3. Month 3 - Get Found by the People Who Pay

    1. Week 9 - Pick One Home for Your Content: Podcast, YouTube, Newsletter or Book
    2. Week 10 - Post on Social Media Without Feeling Like a Fraud
    3. Week 11 - Reach Warm, Cold and Borrowed Audiences
    4. Week 12 - Sell When You're Not a Natural Salesperson

  4. Month 4 - Ten Doors and Your First Client

    1. Week 13 - Find Out Exactly Why They're Not Buying
    2. Week 14 - Run It Again With the Fix
    3. Week 15 - Follow Up, Close, and Know What Happens When They Say Yes
    4. Week 16 - Walk Out With Your First Client, or the Exact Reason You Don't Have One Yet

Everything You Need to Monetize Your Agile Skill is Right Here!

16 LIVE Weekly Sessions

Join me LIVE via web or mobile. Post comments and questions right on the lesson page.

Cohort-based Learning

Learn and practice in tandem with fellow students who help keep you accountable.

Group Coaching Calls

Need help? Chris is here to coach you as you master and apply the knowledge.

Session Recordings

Each class is recorded for you to review - even after the course ends. You won't miss a thing.

Instructor Feedback

Post your homework to get direct feedback from you peers and from Chris.

Loads of Examples

My tested scripts make it easy to get attention and alignment from senior leadership!

What Came Out Of The Beta Cohort

Hosny Roushdi, Dead Sprint Radio, Hello Henderson

"The Forge Genesis moved an idea off the sidelines. It started with launching Dead Sprint Radio and became Hello Henderson — local presence, real business relationships, and a base to build sponsorship, consulting and training on."

-Hosny 'Hoz' Roushdi

Hoz came in to launch a podcast. What he's building now is a local presence in a city, with real business relationships behind it. That was not the plan on day one.

That's the point. The range of what's available to you is wider than it looks from inside a job search.

I'm SO Ready! Save My Seat!

Frequently Asked Questions (FAQ)

Money-Back Guarantee

Do the work for the first two weeks. Attend the sessions, submit the exercises.

If The Forge Genesis still isn't right for you, email contact@fusechamber.com within 30 days of the first session and I'll refund you in full.

The condition is deliberate. Twelve seats, live delivery...this only works if you show up.

Enrollment is now open...Don't wait!!

Join The Next Cohort Today!

This is the ONLY program built by Agilists FOR Agilists that will help you define, package and promote your value as an intrapreneur or entrepreneur.

We talk a good game about experimentation, learning from validated experiments, managing by empiricism, and continuous feedback...are you ready to actually DO IT for yourself?

I'll say this again. The old days aren't coming back, and no one is coming to save you.

If you want to feel in charge of your career, your financial future AND your impact, you need these skills. In 2026 and beyond, you're on your own.

If you're an Agile practitioner right now, your survival depends on it.

 

 The opportunity to jump on opportunity at the beginning of a wave only comes once or twice in a decade. So let me ask.

What are you gonna do about it?

$2,997 USD

Two-payment option available,

I'm Ready For The Forge Genesis!!