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From Agile Uncertainty to Entrepreneurial Freedom.

 

Turn your Agile expertise into your own business.

Learn how to pivot now.

A 16-week live cohort for Agile coaches and Scrum Masters ready to stop job-hunting and start building their own thing—even if they've never sold a single product before.

 

Join a LIVE Webinar to Learn More!

Ready to join The Forge Genesis?

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When Agile Stops Being a Career, What’s Your Move?

If you’ve been in Agile for a while, you’ve seen this happening in real time.
Teams still need leadership, clarity, better ways of working… but companies are no longer investing in people to bring that skill.
 
Some have cancelled Agile entirely. Others folded Agile into Project Management. Many simply laid people off.
 
You know how to help teams do better work. You know how to coach, support, teach, organize, and inspire. But nobody is hiring full-time for that anymore. Not at the levels they used to. Not at the rates you used to command.
 
And that leaves you at a crossroads. You can:
  • pedal back to a project manager role you don’t want…
  • or figure out how to take what you know and make it sellable in the real world.
Except...you were trained for delivering. Not selling. Not validating. Not finding problems worth solving. Not pricing. Not marketing. Not building an offer people will actually pay for.
 
And if you’re honest — that’s the part that has you stuck.

If You’re Feeling Lost Right Now, I Get It.

You worked hard to perfect your craft, and now it feels like no one cares. It doesn't seem fair. The Agile job boards are empty. Contracts are shorter and rates are dropping. Competition is way up. Certifications don’t mean anything anymore.
 
And the market isn’t coming back.
 
You’re good at what you do. But the space you used to thrive in has changed without asking for your permission.
 
You’re not imagining it. You’re not overreacting. You’re watching your career path narrow — and you don’t know what to do next.
 
You’re seeing:
  • Less demand
  • More layoffs
  • Fewer leadership roles
  • More pressure to “pivot” into work you don’t enjoy
  • A shrinking identity: “What am I now, if not this?”
It’s not just about money. It’s about not wanting to lose the skills you worked years to build — just because the industry moved on.

Doing Nothing Will Push You Back Into Roles You Never Wanted.

If you don’t make a move, companies will make it for you. You’ll be nudged back into:
  • Project management
  • Coordination roles
  • Generic “delivery” titles
  • Work that uses a fraction of your talent
  • Jobs with lower rates and less respect
You know this. You’re already feeling it.
The market isn’t broken — it’s simply telling you:
“Full-time Agile is done. What else you got?”
 
And that’s the part nobody trained you for.
You know how to teach teams. You know how to guide people. You know how to improve processes. You know how to spot inefficiencies. You make work better.
But you don’t yet know how to turn that into an offer people want — without hiding behind an Agile banner that doesn’t sell anymore.
 
And if you wait too long, you’ll end up taking whatever job appears… even if it’s half the pay and none of the impact.
Show Me A Better Way!!! Join a FREE Live Webinar

The Forge Genesis: Learn the Skills You Weren’t Taught (That Make You Valuable in 2026 and Beyond)

This isn’t a “start a business” course.
 
It’s not a YouTube side hustle. It’s not dropshipping. It’s not influencer culture. It’s not passive income fantasies.
 
This is real-world capability for people who have experience — but no idea how to turn that experience into something someone will pay for.
 
Over 16 weeks, you learn the skills most Agile folks were never taught:
  • How to pick an idea worth pursuing
  • How to validate that idea without wasting months
  • How to sell to actual people in the real world
  • How to write copy that sounds like a human
  • How to make cold and warm calls
  • How to write emails people respond to
  • How to create an offer people actually want
  • How to price it, package it, and present it
  • How to use AI to refine and shape everything
  • How to build simple funnels without being a marketer
  • How to use content (posts, videos, newsletters) to attract people
  • How to build a small, simple landing page that works
  • How to create a unique voice that doesn’t sound like everyone else
You won’t just learn this. You’ll do it. And I'll be right beside you to make sure you're successful.
 
Using tools you already understand: iteration, experimentation, feedback, small bets, quick wins...Agile principles, but applied to your own income.
 
Sign Me Up For a LIVE Info Session

Meet Your Instructor

I'm Chris Williams, host of The Badass Agile Podcast, and head coach of The Forge series of products. My mission is to deliver the elite skills that make successful leaders and innovators.

I teach agility, simplicity, resilience and innovation to private and corporate clients.  Through my programs, I've helped people around the world find the vision, courage and skills to enhance their careers or start their own enterprise. I can show you the shortcuts that no one else can because I learned and used these skills to build my own company.

Say no more!  I'm ready!

Book Me In to The Forge Genesis!

Who this is for:

  • Agile professionals with 5–20 years’ experience
  • People who don’t want to go back to PM roles
  • People who want something of their own
  • People willing to experiment and build
  • People tired of waiting on the market 

     

Who this is NOT for:

  • People wanting passive income
  • People wanting overnight success
  • People who won’t do weekly exercises
  • People who want a certification instead of a skill

I'll help you redefine Agility for your companies and clients, and protect your future.

You'll launch your first experiment in just 4 Weeks!

We're Agile, right? Let's practice what we preach and launch our first validated product idea within 30 days. I'll show you how, step-by-step.

You'll define the offering that sets you apart from the crowd!

I'll help you figure out your unique brand and offering AND how to validate it so you don't waste time on something that won't sell.

You'll monetize your unique skills and passion!

Your skills, experience and vision matter. You just need help showing it to the world. You'll learn how to speak to the people who need you the most...who are ready to buy from you.

You'll have a team that boosts your confidence AND your reach.

With a cohort of like-minded builders to inspire and support you.

Here's What You'll Get Inside The Forge Genesis

  1. Month 1 - 30 Days From Idea To Offer!

    1. Week 1 - Branding and your distinct voice
    2. Week 2 - Creating A Vision For Your Company And Your Product/Service
    3. Week 3 - The Formula For Abundant Product Ideas, and How To Validate Them
    4. Week 4 - Building Desire With No-Brainer Offers

  2. Month 2 - From Employee To Owner (Success Habits and Getting Attention)

    1. Week 5 - The Rules Of Business Success and The #1 Trap That Stops 95% of Business Cold
    2. Week 6 - The Habits That Will Propel Your Business Forward
    3. Week 7 - From Interest To Order - The Best Ways to Attract Attention To Your Offer
    4. Week 8 - Social Media Attention Made Simple

  3. Month 3 - The Simple And Effective Way to Market Your Unique Value

    1. Week 9 - Becoming a Content Powerhouse Creating Deeper Engagement (Without Burning Out)
    2. Week 10 -The Only Stuff You Really Need To Know About Marketing
    3. Week 11 - Copy That Sells
    4. Week 12 - Landing Pages That Seal The Deal

  4. Month 4 - Scaling - Multiple Streams of Revenue and Selling To Enterprise

    1. Week 13 - What To Do To Sell Big Ticket Items
    2. Week 14 - Building Freedom with Multiple Revenue Streams
    3. Week 15 -The "Fearbusting Sales Playbook" and Scripts
    4. Week 16 - Improving Results With These Tested Sales Scripts

  5. Bonus Materials

    1. TBD
Tell me more...Sign Me Up For a LIVE Webinar!

Everything You Need to Monetize Your Agile Skill is Right Here!

16 LIVE Weekly Sessions

Join me LIVE via web or mobile. Post comments and questions right on the lesson page.

Cohort-based Learning

Learn and practice in tandem with fellow students who help keep you accountable.

Group Coaching Calls

Need help? Chris is here to coach you as you master and apply the knowledge.

Session Recordings

Each class is recorded for you to review - even after the course ends. You won't miss a thing.

Instructor Feedback

Post your homework to get direct feedback from you peers and from Chris.

Loads of Examples

My tested scripts make it easy to get attention and alignment from senior leadership!

I'm SO Ready! Save My Seat!

Basic

$29

Top features

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BUY NOW

Basic

$29

Top features

  • Excepteur sint occaecat velit
  • Excepteur sint occaecat velit
  • Excepteur sint occaecat velit
  • Excepteur sint occaecat velit
  • Excepteur sint occaecat velit
BUY NOW

Basic

$29

Top features

  • Excepteur sint occaecat velit
  • Excepteur sint occaecat velit
  • Excepteur sint occaecat velit
  • Excepteur sint occaecat velit
  • Excepteur sint occaecat velit
BUY NOW

Frequently Asked Questions (FAQ)

Money-Back Guarantee

The Forge Genesis is protected by my no-hassle guarantee. If you don't love it within 30 days of the start of the course, just email me at [email protected] and I'll refund your money - no questions asked. Easy and risk-free!

Say no more!  I'm ready!

Book Me In to The Forge Genesis!

This is the ONLY program built by Agilists FOR Agilists that will help you define, package and promote your value as an intrapreneur or entrepreneur.

We talk a good game about experimentation, learning from validated experiments, managing by empiricism, and continuous feedback...are you ready to actually DO IT for yourself?

I'll say this again. The old days aren't coming back, and no one is coming to save you.

If you want to feel in charge of your career, your financial future AND your impact, you need these skills. In 2026 and beyond, you're on your own.

If you're an Agile practitioner right now, your survival depends on it.

I built this because people LIKE YOU who saw the writing on the wall (and said "HELL NO...I'm not laying down and giving up!") asked me to.

 The opportunity to jump on opportunity at the beginning of a wave only comes once or twice in a decade. So let me ask.

What are you gonna do about it?

Get THE FORGE GENESIS now for just $2197.00 USD!

I'm Ready For The Forge Genesis!!